Weighted Hugs Logo
Weighted Hugs is a new line of the Warm Pals and the logo was created to match the lead brand but with new elements to set it apart and use through the marketing campaign.
Distributor of games, plush, and toys.
Weighted Hugs is a new line of the Warm Pals and the logo was created to match the lead brand but with new elements to set it apart and use through the marketing campaign.
Warm Pals and Weighted Hugs needed different marketing materials. A floor display to hold the Warm Pals was a solution to quickly be identified with the most imporant qualities of the plush toys easily seen on both sides. The window sign for Weighted Hugs was created to show the size of the plush, highlighting the new lines huggable nature.
1i4 Groups catalog had to combine the many different brands identity within the one brand while keeping a fun design to meet the voice of the products. Each group had a section to express the individual brand and products. Popular products where highlighted with call outs and each explained in short clear ways to keep the focus on products.
Social media graphics and reels were created for all brands under 1i4 Group to maximize sales. Email design was developed and implemented for the retail store.
The website was designed to easily switch to an ecommerce site when the business was ready to do so. The website took the same concepts used in the catalog to keep with brand of 1i4 Group and other brands.
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